Fernando Jeronimo | Advertising Manager
Super Bowl LVII halftime performance has been set and Rihanna is named to
take center stage at this year's halftime show. Super Bowl LVII is set to take place at
State Farm Stadium in Glendale Arizona on Sunday, February 12, 2023. Last year's performance ended up being a group of different stars including Dr. Dre, Snoop Dogg,
Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent, and Anderson Paak. Back in February the show made headlines with the show being the first hip-hop halftime show. Dr. Dre and the rest of the team set high standards last year for Rihanna but he has been sending pointers to her to help her prepare for her time to shine. She sneakily confirmed that she would perform the halftime show when she posted a picture on Instagram with her holding a football with news later confirming it. The Super Bowl halftime show's main sponsor has been Pepsi for many years but will be seeing a new main sponsor in Apple Music making their debut. NFL Head of Music Seth Dudowsky said,"Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.” We are all excited to see another star at the halftime show and await to see what will Rhianna bring to the table and whether there will be any special guests making appearances.