The top ten most popular Halloween costumes of 2026

According to Variety, here are Googles top 10 most popular Halloween costumes of 2026. 

10. Hazel Hook From Descendants: Starting our list strong with Hazel Hook from Descendants: Wicked Wonderland. The franchise continues to inspire Halloween costume ideas for younger audiences.

9. Disco Scooby-Doo: Scooby-Doo never really goes out of style, but this year, Google’s rankings suggest a disco-themed spin is starting to gain traction. The costume also tops the couples list when paired with Scooby’s, companion Shaggy.

8. Carl From Dungeon Crawler Carl: The protagonist of Matt Dinniman’s popular fantasy series Dungeon Crawler Carl also makes the list. Its growing fandom has made the character another contender for the top ten Halloween costumes of the year.

7. Verity From Minecraft: The virtual assistant associated with the new and viral Minecraft horror series. The character has gained a following through online gaming content.

6. Oliver Tree: Musician and internet personality. His signature bowl haircut, oversized clothing and make so that it is relatively recognizable in costume without requiring much explanation.

5. Lily Lovebraids: From the horror video game franchise Poppy Playtime continues to generate Halloween inspiration. She's a doll-like character introduced in the series’ fifth chapter.

4. Agamemnon From the Odyssey: Agamemnon ranked fourth among Google’s trending costume searches. As The Odyssey has brought ancient Greek mythology back into the pop culture conversation.

3. Nikki from Obsession: The horror movie of the year that has grossed $501.5 million worldwide since the movies premiere.

2. NeeDoh: The popular fidget toy, a favorite among younger consumers.

1. Buddy the Unicorn: And for our winner we have, Buddy the Unicorn! The Nightmarish Mascot from Buddy Casper Kelly’s horror film starring Cristin Milioti. An oversized orange unicorn costume and purple heart in the center.

All photographs are from Pinterest!